About us

Our UK team work predominantly on-site or remotely and travel throughout the UK to see clients.

We also have teams in Tennessee, USA and Perth, Australia.

Our UK team deliver:

Leadership training

Executive hiring support

Consultancy + lectures

JI report training

Commissioned research

Meet the team

Rob Coulthard


Rob is an experienced leadership consultant, trainer and coach and has delivered analysis and training workshops for a variety of organisations around the world. He fulfilled all his military ambitions during his 26 years in the British Army having progressed from boy soldier to a commissioned officer.

In 2008 he was introduced to the Judgement Index and the concept of assessing values to predict performance and risk, for the benefit of individuals and teams. Having travelled to the USA to learn more he subsequently returned to the UK and founded the Judgement Index UK in tandem with his USA business associates. Rob now concentrates on facilitating dramatic changes in the organisations he works with, in staff retention, culture and quality of performance. He is a firm believer in generating responsibility at all levels, flexible charismatic leadership and good judgement.

Rob is an experienced speaker, having delivered seminars and workshops for The Association of Project Managers Annual Conference, The Sports Analytics Conference at the Manchester University Business School, The Major Projects Association, The Defence Sector Exhibition and various care sector exhibitions including The Care and Dementia Show and Health Plus Care.

Rob lives with his family in their old thatch cottage on Salisbury Plain and counts among his hobbies cooking, red wine and keeping the latter in check by physical training.

Sophie Coulthard

Principal Consultant

Sophie originally trained in the Judgement Index material in 2010, and decided to pursue experience in leadership, management and marketing before returning to the company in 2016, now able to use that experience to help the Judgement Index provide great support material to clients.

As a previously self confessed “job hopper” she is passionate about helping organisations develop their own culture and values to retain staff for the long haul.

Sophie primarily looks after the care company clients and also hosts a care focused podcast called The Road To Outstanding which is available on iTunes. She was inspired to start the podcast in order to share experiences, stories and strategies from great care managers and industry experts, and wanted to do so in a modern format.

Sophie developed a keen interest in Axiology; the science behind The Judgement Index, and joined the board of The Hartman Institute in 2020 to support its efforts to make Axiology better known in business and the world.

Sophie is based in South London and enjoys exploring the city on her bicycle and discovering new brunch venues.

Meet our consultants

Some of our trained JI consultants who use the assessment in their work

Rosie Barfoot

Rosie, from Training for Results, specialises in leadership development and mental resilience. She used the JI with her clients to help recruitment of senior managers, improve decision making and increase understanding and co-operation in teams. She also uses the tool for identifying potential stress risks, and as an aid for performance coaching.

Sandy Loder

Sandy, from Peak Dynamics, has been running performance development programmes for over 25 years since his military days. With his long experience in the business arena and having attended Harvard Business School, Sandy is a leading world expert on helping the next generation of families with their succession planning and development. He has also been taking groups to the Arctic for over a decade as part of their learning and development.

Mark Bennett

Mark is the creator Performance Development Systems (PDS) which specialises in World class support for coaches, teams & organisations, aimed at developing athlete centred high performance cultures and behaviours. His Clients have ranged from schools to professional and national sports. Mark uses the JI to support the development of the coaches and athletes mentoring strategies.

Vicki La Bouchardiere

Vicki runs a unique business coaching practice, Venture Coaching, in North Dorset with her partner, Kevin.  They specialise in helping ambitious couples grow their businesses, as well as helping them with the unique personal challenges of both living and working together.  The Judgement Index is Vicki’s most powerful secret weapon for helping couples understand and respect each other’s differences, as well arming each individual with the level of self-awareness that’s critical for continued success.

Tony Armstrong

Tony is widely recognised in the UK as one of Britain’s most dynamic, entrepreneurial and pragmatic business leaders. His company, BDM Global, has an outstanding reputation of delivering real measurable improvements in results for many companies across a very broad spectrum of business sectors. This ranges from truly Global / International businesses to UK plc’s and smaller SME’s. With a 40 year track record, he regularly helps Directors and their Teams transform their B2B businesses from being a ‘’commoditised and scary’’… “flying by the seat of the pants” existence … into a place where they actually enjoy what they’re doing and build solid, highly scalable companies.

Jon Callard

Jon uses the JI to assess individuals needs and where they fit within there own development plan; it gives greater clarity to the process and highlights specific needs. In both Sport and business, succession planning is crucial and the JI aids this. Jon has a wealth of experience in building successful pathways, having formerly been the Rugby Football Union’s National Performance Academy Manager and International Performance Coach. Jon also coached the England Senior side, England Saxons and the England U20 side in two Six Nations campaigns. Prior to joining the RFU, the former Bath and England full-back completed stints as Head Coach at both Leeds and Bath.